Carrefour anuncia mais um rastreamento de produto utilizando a tecnologia blockchain
Em abril deste ano, o Carrefour começou a utilizar a tecnologia blockchain para rastrear alimentos da linha Suíno Sabor e Qualidade.
Essa novidade permitiu aos consumidores acessar informações detalhadas sobre a produção e distribuição de determinados alimentos por meio de um QR Code.
A novidade fez tanto sucesso que aumentou as vendas nas lojas da empresa e levou a rede de supermercados a rastrear mais um produto com essa tecnologia. Desta vez, será possível acompanhar informações sobre as laranjas da marca Sabor e Qualidade.
A fruta é produzida em uma fazenda no interior de São Paulo e passa por vários processos até chegar em diversas cidades do Brasil. Acompanhá-los por meio da blockchain é uma novidade jamais vista no setor, além de trazer mais confiança dos consumidores em relação ao uso deste mercadoria.
A meta do Carrefour para 2019 é que 40% dos seus produtos sejam rastreados pela tecnologia da blockchain.
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