Pesquisa revela que Bitcoin é o terceiro método de pagamento online mais utilizado na Itália
Italianos preferem fazer compras online utilizando Bitcoin, PayPal e PostePay.
Os italianos estão fazendo cada vez mais compras online. Mas quais as formas de pagamento que estão sendo mais utilizadas por eles?
De acordo com um relatório divulgado pela empresa de análise de marketing SEMRush, a população da Itália prefere o Bitcoin diante de opções tradicionais, como Mastercard e Visa. A criptomoeda é a terceira opção de pagamento online mais utilizada no país, atrás apenas do PayPal e PostePay.
No entanto, podemos considerar que o número dessas duas empresas de pagamentos incluem várias transações vinculadas a cartões de crédito e contas bancárias, indicando que possivelmente o que os italianos buscam é segurança na transação.
PayPal
É possível que o PayPal tenha ficado em primeiro lugar principalmente pelo fato de ser aceito em quase todos os sites que oferecem algum serviço online.
A pesquisa feita pela SEMRush mostrou que, somente no ano passado, o PayPal foi utilizado pouco mais de 1.383.000 vezes por mês para pagamentos online.
PostePay
Já o PostePay, segundo método mais utilizado na Itália para fazer compras na internet, foi utilizado cerca de 1.175.000 vezes por mês.
Bitcoin
Na terceira posição está o Bitcoin, sendo utilizado mais de 215.800 vezes por mês. O número supera, por exemplo, o cartão American Express (189.000), bem como outras bandeiras (33.950).
Os dados apresentados pelo SEMRush indicam que cada vez mais o Bitcoin está sendo utilizado para transações rotineiras que vão além de investimento e day trade.
Junho deste ano registrou o maior número de pagamentos com esta moeda virtual: foram 368.000 transações. Coincidentemente, neste mesmo período, a criptomoeda chegou a ser negociada a US$13.000.
O fato merece ser monitorado ao longo do tempo, visto que cada vez mais sites estão incluindo as criptomoedas como uma opção de pagamento.
Você espera que um dia o Bitcoin supere o PayPal como forma de pagamento para compras online?
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